Formation of a positive image
A new website replicates some of the functionality of an existing project from the same company , and is aimed at the same audience. Only the manager who commissioned it changes. The result is that the customer will find himself faced with two different sites that tell him more or less the same things. Two of the company's projects enter into direct competition two applications for the management of registered products by the customer both require installation and registration, without it being clear which is the "right" one. In these cases what was missing? A shared company-wide perspective on when the user comes into contact with the company. It is as if the company presented itself to the user as a multi-headed monster, each one calling loudly to attract attention.If the company presents the user with different and contradictory paths, coherence is lost photo retouching Companies cannot afford this waste . We are not just talking about communication in the marketing sense we are talking about any occasion of contact between the company and the customer/user from evaluation to membership, from registration of purchased products to the purchase of additional services or spare parts, from suggestions for use to assistance. All these aspects contribute to the formation of a customer's User Experience with our company, whether it is B C or B B. To return to the parallel with the communication guidelines.
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The brand manual allows us to speak to the customer with a coherent voice, we need the same coherence from the User Experience point of view, otherwise we will give an idea of fragmentation and we will lose credibility just like when we don't follow the brand's rules . How to avoid finding yourself in this impasse ? Through the creation and sharing of corporate UX resources , which provide coordination for all customer-facing projects. Mapping the UX coordinates Let's focus on two UX resources in particular personas and journey maps.
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